I believe that any review is a good review regardless of content. More reviews, positive or negative, lead to more sales. How is that possible if you’ve gotten a lot of “bad” reviews? Because most prospective customers look at the overall number of reviews; few actually read through them all. For example, a buyer might pass on a book that has only a few reviews to purchase one that has hundreds. It’s a herd mentality phenomenon. Aside from increasing numbers, the so-called bad reviews may have additional value. A very negative review can generate controversy and controversy can lead to more sales. If someone reads a review claiming “worst book…