This is a really big one guys, but I will do my best to answer from my own experience as a self-published author. Without the backing of a major publishing house, you’re pretty much left on your own. Personally, I publish my books through Kindle Direct Publishing (KDP), a service for self-published authors that Amazon offers. Since that is my primary avenue for selling my books, I’ll start there. KDP offers two free forms of promotion for your eBooks that you can find under the Promote and Advertise link in your dashboard: Kindle Countdown Deal or a Free Book Promotion. The countdown deal allows you, for a limited time, to…